Inside the Nation and Flash Forward

Can you identify the brands that Baby Boomer women love the most?

2010-03-10T18:52:00Z

While marketers acknowledge the buying power of Baby Boomers, they continue to define them as a demographic niche from the 1960s. Can you accurately identify the brands that Vibrant Boomer women love the most?

Oscars' Lib: The grown-up women arrive

2010-03-09T15:30:00Z

Kathryn Bigelow, at 58, made history at the 2010 Academy Awards when she was the first woman to win the Oscar for "Best Director." But hurray, too, for all the grown-up women at the Oscars, and for the Academy of Motion Pictures Arts and Sciences for not only providing the opportunity for women at midlife and beyond to walk the red carpet, but to finally arrive.

Sock it to me: Fashion secrets revealed

2010-03-04T18:26:00Z

I admit it. I have a serious case of sock envy. I love socks. From understated cashmere to mismatched evil twins with holes, socks are the most non-judgmental piece of clothing a woman can own.

What empty nest?

2010-03-03T16:00:00Z

The Vibrant Boomer woman over 50 is stressed out about the Recession, but not always for the reasons you would have guessed.

The New York Times on Boomers at work

2010-02-24T16:30:00Z

Vibrant Boomer Women in many industries have seen hard jobs get harder, a trend likely to continue. But marketers who understand the challenges of the overtaxed, multi-generational workplace can make her life easier.

My toe's red carpet debut

2010-02-23T15:47:00Z

Having been invited to my first red carpet event, I got to scratch something off my bucket list. But it's not what you'd think.

Spread the good vibes: Announcing our first anniversary membership drive

2010-02-19T22:15:00Z

In just one year, the Vibrant Nation community has grown into the largest online gathering place exclusively for women over 50. As we celebrate our progress, we ask for your support in helping us spread the good vibes to the women in your circle of family, friends and associates who would both benefit from and contribute to the VN community.

Post-Minivan, Pre-Retirement: A new definition for the Vibrant Woman

2010-02-18T00:07:00Z

New research on Vibrant Women uncovers a new definition for a lifestage that is currently occupied by Boomer Women (but won’t be forever).

Who is the Vibrant Woman? Hint: She’s not a noun

2010-02-16T21:23:00Z

Trying to paint a picture of who we are with statistics, analysis of spending patterns or simplistic monikers that the demographic itself rejects will miss the essence of who we really are. The beauty of the name Vibrant Nation is that it has relationship, aspiration, self-acceptance and life stage built into its very core.

Ditch the stick: Vibrant Women work for meaning

2010-02-11T16:02:00Z

The urge to making meaning out of what we do for a living is the water in which the vast majority of members of the VN community swim every day. You don't have to look very deeply beneath the surface of any of VN’s various offerings before you get a robust splash of what really matters.